Ann Arbor District Library’s Summer Game: Incentives to Contribute

This post is part of my on-going series on the Ann Arbor District Library’s (AADL) Summer Game

One of the most innovative aspects of the AADL Summer Game, in my opinion, is how it not only increased awareness of features within the Library’s catalog but encouraged players to improve these features by rewarding them with points they could spend in the Summer Game Shop.

During the Summer Game, players could earn points for:

writing reviews,

tagging items in the catalog,

rating items in the catalog,

creating or adding an item to a public list (a feature in the AADL catalog),

reporting time spent reading, watching, or listening (bonus points for finishing),

commenting on the Library’s blog posts,

and checking out items from the library (10 points per item up to 100 items/day).

Pretty neat and productive to boot! There was a huge burst in activity within the catalog as a result, improving services for everyone.

Tomorrow I’ll cover Points-O-Matic, a group of incentives that encourage players to contribute outside the AADL catalog’s traditional features.

Take-aways and Questions to Consider:

  • In what ways can your community/patrons/visitors/employees contribute to improving your organization’s services?
  • Are there features or services that your organization offers that aren’t widely known about? What incentive(s) can you offer to increase awareness?
  • What incentives are you able to offer to ensure people get involved? Don’t underestimate the value of non-monetary/non-physical “prizes.” As long as there’s some enticement (i.e. public recognition, good feelings after participating in a community), there’ll be incentive.
  • See a program in a similar vein at the Detroit Institute of Art for further inspiration.

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Filed under AADL's Summer Game, Professional Practice

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